ABOUT US

Welcome to Sognova!

"Sogno" means dreams, and Sognova is all about turning those dreams into reality. At Sognova, we believe in celebrating the beauty of tradition while embracing modern elegance. Our love for Chikankari, a timeless Indian embroidery art, inspires us to create stunning kurtis that not only honor our rich heritage but also resonate with the contemporary woman.

 

Hello From The Founder

Hello, I’m Beauty Sah.
Sognova was born from a dream inspired by the most selfless and loving person I know — my mother. Her sacrifices, strength, and unconditional support have shaped who I am today. Creating this brand is my way of thanking her, of making sure her efforts don’t go unnoticed.

But Sognova isn’t just about my mother. Every time I see a mother struggle silently, it touches something deep inside me. I may not have all the answers, but I knew I had to do something—something meaningful.

That’s when Sognova began, starting with Chikankari dresses — beautiful, intricate, hand-embroidered pieces that reflect the strength, grace, and beauty of women. Each design is a tribute to the resilience of mothers, created to make every woman feel seen, valued, and powerful.

Sognova is more than a clothing brand. It’s a heartfelt movement — a way to honor all the incredible women who give so much without expecting anything in return. Through our work, we aim to bring a little joy, comfort, and recognition into their lives.

 

Our Mission

At Sognova, our mission is to celebrate and honor the sacrifices and strength of mothers through the art of Chikankari. We strive to create beautiful, high-quality kurtis that bring joy, comfort, and elegance to women's lives everywhere. By preserving traditional craftsmanship and empowering artisans, we aim to positively impact on both our customers and our community.

Our Vision

Our vision is to become a beloved brand known for our commitment to quality, authenticity, and social responsibility. We aspire to create a world where the beauty and heritage of Chikankari are cherished, and where every mother feels valued and celebrated. Through Sognova, we hope to inspire others to recognize and appreciate the incredible strength and love of mothers, and to make a difference in their lives.